Advertising and Marketing Services: CCP for Content Strategists
Reskill your competencies to take on new jobs
Accurate as of 10 Nov 2021
What is it?

The Career Conversion Programme (CCP) for Content Strategists aims to reskill and train local individuals with non-related working experience to take up content strategists and related job roles.  

This CCP trains individuals who wish to make a career switch in the areas of content strategy & marketing, video & visual content creation and social media marketing with real work experience in the field through On-Job-Training (OJT).  Individuals can look forward to job roles such as content lead, content strategists and community manager, etc. 

Who can apply?


The Programme is open to all company-sponsored applicants who meet the following General Eligibility Criteria:

  • Be a Singapore Citizen (SC) or Permanent Resident (PR) aged 21 years and above;
  • New hires must have graduated or completed NS, whichever is later, at least two years at the point of application;
  • Must be a newly hired PMET (i.e. not more than three (3) months from date of employment), and nominated by an eligible company for the CCP;
  • Must not be in a similar job role prior to joining the CCP;
  • Must not be a shareholder of the participating company, or its related companies;
  • Must not be related to the owner(s) of the participating company; and
  • Must not be immediate ex-staff of participating company or its related companies.



  • Registered or incorporated in Singapore with a valid Unique Entity Number (UEN) with Accounting and Corporate Regulatory Authority (ACRA);
  • Offer a full-time PMET position related to job role which the CCP is for, with a minimum fixed monthly salary of $2,800 or more, and at least a 12-month employment contract;
  • Ensure that new hires are not:
    • A shareholder of the CCP company, or its related companies;
    • Related to the owner(s) of the company; and
    • Immediate ex-staff of the company or its related companies.
  • Must put in place structured on-the-job training for the candidate; and
  • Commit to CCP training arrangements for the trainees

How does it work?

Selected applicants will undergo screening, interview and shortlisting process as determined by the hiring employer.

Employers must commit to working with WSG and the appointed programme manager on necessary administrative matters related to the CCP.

Funding Support


WSG’s Funding to Employers

Standard Rate

Enhanced Rate


Course Fee Grant:

Up to 70% course fee funding

Up to 90% course fee funding

For SCs/PRs trainees sponsored by SMEs or mature SC trainees aged 40 years old and above.


Salary Support:


Up to 70% of monthly salary for CCP training duration (capped at $4,000 per month)

Up to 90% of monthly salary for CCP training duration (capped at $6,000 per month)


For SC trainees who are unemployed and actively seeking employment for six months or more and/or SC trainees aged 40 years old and above in the year of commencement of the CCP.


Contact details

For more information, please contact: 

The AAMS Limited

Tel: (65) 6836 0600



Please note the CCP expires on 30 June 2022.