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Retail: CCP for Retail Industry - with SRA (JRR PMET)
Reskill your competencies to take on new job roles with good longer-term prospects
Accurate as of 31 Mar 2024
What is it?

Retail is an important industry in Singapore that provides employment to approximately 3% of the nation’s workforce, through more than 29,000 retail establishments.

Over time, the retail industry has evolved significantly as market conditions catalysed structural adjustments, such as increased localisation of jobs as businesses shift from traditional retail setups to establishing digital and/or an omni-presence. Opportunities for retail careers have also been enhanced with greater value-add as retail companies transform their business models and streamline processes to adapt to market demands, which in turn contributes to a vibrant, globally competitive retail landscape that appeals to both Singaporeans and global consumers.

WSG’s Career Conversion Programme for Retail Industry (CCP-RI) enables employers to hire and train new hires without relevant prior experience through On-the-Job Training (OJT)* to facilitate their conversion into the retail industry. This serves to increase the pool of jobseekers which employers can consider for their talent acquisition. The programme also complements business transformation and job redesign efforts as retail companies convert traditional roles into enhanced, digital and/or emerging retail roles, to create higher quality jobs that support business growth while retaining local employees. Successful completion of the CCP will equip participants with necessary skills to take on new, redesigned, hybrid and/or emerging job roles with good career prospects in the retail industry such as Omni-Channel Manager and Customer Intelligence Analyst.

Companies interested to participate in this CCP may work with either of our appointed Programme Partners to customise an On-the-Job Training (OJT)* plan to support employees’ conversion into the new roles.

*Note: May be 100% OJT or complemented with external training if company lacked required in-house expertise to deliver OJT.

Who can apply?
Candidates under the programme must fulfil the following criteria:
  • Singapore Citizen or Permanent Resident
  • Minimum 21 years old
  • Must not be a shareholder[1] of the company, or its related companies
  • Must not be related to the owner(s)[2] of the company, or its related companies
  • Must not be undergoing any programmes funded by WSG concurrently


Existing Employees who are onboard the programme

  • Must be employed by the company for more than 1 year at the point of application
  • Must not be previously enrolled into similar programme[3]


[1] Does not apply to shareholders who hold publicly traded shares in listed companies

[2] Refers to individuals with shareholding per ACRA profile for non-publicly listed companies

[3] For example, Redeployment CCP for the Retail Sector


All participating companies must fulfil the following criteria:
  • Registered or incorporated in Singapore
  • Committed to work with WSG or its appointed partner on the necessary administrative matters related to the programme

Participating companies embarking on Job Redesign Reskilling initiatives must:

  • After completion of programme, offer impacted job roles (permanent positions only) a fixed monthly salary of at least $2,500
  • Ensure that the new job role is substantially different from the previous job role, hence requiring career conversion support
  • Ensure that job redesign is sound and illustrate how the new role(s) supports the company’s growth and intended outcomes

How does it work?

Full Time / Part Time

Full Time

Duration of Programme

Existing Employees

  • PMET: 3 months of structured OJT

OJT and classroom training plan (if any) must be validated and endorsed by appointed Programme Partners before the commencement of CCP.


Salary support for the duration of training will be provided to employers at the following rates upon fulfilment of the corresponding requirements:


Standard Rate

(For SCs/PRs below age of 40)

Enhanced Rate

(For SCs/PRs aged 40 and above and/or have been unemployed for six months or more)




Up to 70% of monthly salary for CCP training duration

[Capped at $5,000* per month]


Up to 90% of monthly salary for CCP training duration

[Capped at $7,500* per month]

Minimum fixed monthly salary of $2,500 onwards


  • For trainees who commence training from 1 April 2024
  • For trainees who commence training before 1 April 2024, the funding is capped at $4,000 and $6,000 for Standard Rate and Enhanced Rate, respectively.

Companies will not be allowed to claim Absentee Payroll (AP) for the CCP trainees.

Contact Details

Interested applicants may apply through WSG portal or contact our appointed Programme Partners (see contact details below).

Programme Partners


Singapore Retailers Association (SRA)