Digital advertising and marketing have become indispensable in today's business landscape. It allows companies to connect with consumers in their primary online environments, facilitating real-time engagement and personalised experiences. The ability to instantly analyse data and optimise campaigns gives marketers a powerful edge. As consumers increasingly rely on digital channels for information, embracing digital advertising and marketing is no longer optional but essential for businesses aiming to thrive in the rapidly evolving, technology-driven marketplace.

The Career Conversion Programme (CCP) for Digital Advertising and Marketing Professionals aims to equip mid-career individuals with the necessary digital marketing skillsets over a period of 6 months through an On-the-Job Training (OJT) to take on one of the following marketing roles.

(* The CCP also supports employers in job redesign and reskilling of their employees into growth digital marketing roles and to acquire growth marketing skills. Interested employers may refer to the contact details and contact our Programme Partner for more information.)

Individuals

The CCP is open to all company-sponsored applicants who meet the following eligibility criteria:

• Be a Singapore Citizen (SC) or Permanent Resident (PR) aged 21 years and above;
• New hires must have graduated or completed National Service, whichever is later, at least two years at the point of application;
• Must be a newly hired PMET (i.e. not more than three (3) months from date of employment), and nominated by an eligible company for the CCP;
• Must not be in a similar job role prior to joining the CCP;
• Must not be a shareholder of the participating company, or its related companies;
• Must not be related to the owner(s) of the participating company; and
• Must not be immediate ex-staff of participating company or its related companies.

Employers

• Registered or incorporated in Singapore with a valid Unique Entity Number (UEN) with Accounting and Corporate Regulatory Authority (ACRA);
• Offer a full-time PMET role with a minimum fixed monthly salary of $3,500 or more, and at least a 12-month employment contract;
• Ensure that new hires are not:
  • A shareholder of the CCP company, or its related companies;
  • Related to the owner(s) of the company; and
  • Immediate ex-staff of the company or its related companies.
• Must put in place structured OJT for the candidate; and
• Commit to CCP training arrangements for the trainees

Individuals:

Applications received will be routed by the Programme Partner, The AAMS Limited, to participating employers for review. Suitable candidates will be shortlisted for interview, and successful candidates will be offered employment by the participating employers before embarking on the CCP and commence on the 6-month on-the-job training programme.

Employers:

Employers interested in hiring mid-career individuals under the CCP must commit to working with the appointed Programme Partner on necessary administrative matters related to the CCP.

Funding support