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Professional Services: CCP for Content Strategists
Reskill your competencies to take on new jobs
Accurate as of 13 Sep 2021
What is it?

The Career Conversion Programme (CCP) for Content Strategists aims to reskill and train local individuals with non-related working experience to take up content strategists and related job roles.  

This CCP trains individuals who wish to make a career switch in the areas of content strategy & marketing, video & visual content creation and social media marketing with real work experience in the field through On-Job-Training (OJT).  Individuals can look forward to job roles such as content lead, content strategists and community manager, etc. 

Who can apply?

To qualify for the CCP for Content Strategists, you must meet the following criteria:

Jobseekers / New Hires

Participating Companies

  • Be a Singapore Citizen (SC) or Permanent Resident (PR) aged 21 years and above;
  • New hires must have graduated or completed NS, whichever is later, for at least two years prior at the point of application;
  • Must not have prior working experience or in a similar job role in previous employment;
  • Must be a newly hired individual for not more than three (3) months, and nominated by an eligible company for the CCP;
  • Must not be a shareholder of the participating company, or its related companies;
  • Must not be related to the owner(s) of the participating company; and
  • Must not be immediate ex-staff of participating company and its related companies.
  • Registered or incorporated in Singapore with a valid Unique Entity Number (UEN) with Accounting and Corporate Regulatory Authority (ACRA);
  • Offer a full-time position, with a minimum monthly gross salary of $2,800, and of at least a 12-month employment contract;
  • Offer employment directly related to content strategist and its equivalent, with remuneration that is aligned to the market rate;
  • The participating company must have the knowledge and capacity to provide structured on-the-job training for the candidate.

How does it work?

Funding Support


WSG’s Funding to Employers

Standard Rate

Enhanced Rate


Course Fee Grant:

Up to 70% course fee funding

Up to 90% course fee funding

For SCs/PRs trainees sponsored by SMEs or mature SC trainees aged 40 years old and above.


Salary Support (to refer to note A):


Up to 70% of monthly salary for CCP training duration (capped at $4,000 per month)

Up to 90% of monthly salary for CCP training duration (capped at $6,000 per month)


For SC trainees who are unemployed and actively seeking employment for six months or more and/or SC trainees aged 40 years old and above in the year of commencement of the CCP.

Note A:

For individuals newly hired[1] and put on Place-and-Train CCPs for the period between 1 Sep 2020 and 28 Feb 2021, the Salary Support will now be disbursed to participating employers over a longer period, comprising the CCP training duration and an additional period of retention equivalent to the training duration.


Application and Selection Process

The participants will go through six (6) months of CCP training comprising 171 hours of classroom training and structured On-the-Job Training (OJT) at the hiring company. Individuals placed in the CCP may expect a starting monthly gross salary from $2,800.


Jobseekers applying for the CCP will go through the participating employer’s screening and selection process like any job application.


[1] The adjustment to Salary Support disbursement will apply based on the date of hire of the individuals (i.e. start of employment with employer and not date of commencement of the CCP). To illustrate, the adjustment to SS disbursement will not apply to individuals hired before 1 Sep 2020, even if they start the CCP after 1 Sep 2020. Conversely, individuals hired between 1 Sep 2020 – 28 Feb 2021 will be covered by the changes, even if they start the CCP after 28 Feb 2021.  

Contact details

For more information, please contact: 

The AAMS Limited

200 Jalan Sultan

#08-07, Textile Centre

Singapore 199018

Tel: (65) 6836 0600



Please note the CCP expires on 30 June 2022.