Infocomm Technology: CCP for Infocomm Sales and Marketing Professionals – Digital Marketing Specialist
Reskill your competencies to take on new job roles with good longer-term prospects
Accurate as of 30 Mar 2024
What is it?

CCPs are career conversion programmes targeted at mid-career Professionals, Managers, Executives and Technicians (PMETs) to undergo reskilling and move into new occupations or sectors that have good prospects.

About the Sector

Information and Communications (I&C) is a key economic growth sector that creates quality jobs and opens up exciting new opportunities for citizens. According to the Infocomm Media Development Authority (IMDA)’s Annual Survey on Infocomm Media Manpower 2020, the number of tech professionals employed across the economy grew by about 10,000 annually over the past few years, reaching around 216,000 in 2020. Demand will also extend beyond the sector into other sectors like finance, manufacturing and retail.

Job Role Description (as per ICT Skills Framework)

The Digital Marketing Specialist track maps to the Marketing Manager role in the Infocomm and Technology (ICT) Skills Framework (SFw). The Marketing Manager contributes to the realisation of the organisation’s business strategies by driving its marketing and integrated marketing communications (IMC) strategy, developing go-to-market product positioning strategy, generating data-driven insights and monitoring budgets. He/She develops roadmaps for new or enhanced products and services, determines product pricing and is responsible for the development and curation of offline and digital content for accuracy and relevancy. He analyses effectiveness and return on investment from partnership marketing to determine renewal of partnerships. He works in a fast-paced, dynamic and digitally-centric environment where he is expected to lead the development of appealing marketing concepts to promote the organisation and its products. He is an innovative, energetic, collaborative and highly adaptable team leader. He is digitally-savvy and possesses a strong business acumen, strong interpersonal skills and a high level of initiative.

About the Programme

Under the CCP for Digital Marketing Specialist, you will undergo up to 100% of On-the-Job-Training (OJT), as well as optional structured classroom trainings (where applicable) to take on the role of a Marketing Manager.

Training will be conducted over 6 months. Upon successful completion of the CCP, you will be equipped with the necessary skills to embark on a career in an Information and Technology-related role.

For more information on the Technical Skills and Competencies (TSCs) you may acquire through the programme, refer to the annex below. These TSCs are aligned with the Skills Framework (SFw) for ICT, found here.

Who can apply?

Interested individuals and employers need to meet the following criteria:


The Programme is open to all company-sponsored applicants who meet the following General Eligibility Criteria:

  • Singapore Citizen (SC) or Permanent Resident (PR);
  • Minimum 21 years old;
  • Graduated or completed National Service, whichever is later, at least two years prior, at the point of application;
  • Must not be a shareholder of the CCP company, or its related companies;
  • Must not be related to the owner(s) of the CCP company; and
  • Existing employees must have served at least one-year tenure with the employer to qualify for the Redeployment CCP

In addition, New Hires should also adhere to the following:

  • Hired for not more than three (3) months prior to CCP commencement;
  • Must not be in the same or similar job role prior to joining the CCP;
  • Must not be immediate ex-staff of CCP company or its related companies.



  • Registered or incorporated in Singapore with a valid Unique Entity Number (UEN) with Accounting and Corporate Regulatory Authority (ACRA);
  • Ensure that new hires / existing staff cannot be:
    • A shareholder of the CCP company, or its related companies;
    • Related to the owner(s) of the CCP company; and
    • (For New Hires only) Immediate ex-staff of CCP company or its related companies;
  • (For New Hires only) Offer a full-time PMET position employment contract on permanent terms or on contract terms that are no less than one (1) year;
  • Offer employment directly related to the job which the CCP is for, with remuneration that is aligned to the market rate;
  • Must put in place On-the-Job-Training (OJT) for the trainees; and
  • Commit to the CCP training arrangements for the trainees.

How does it work?

Selected applicants will undergo the relevant screening, interview and/or shortlisting process as determined by the hiring employer.

Employers must commit to working with WSG and the appointed programme manager on necessary administrative matters related to the CCP.


Funding support

WSG’s Funding to Employers

Standard Rate 

(SCs/PRs below age of 40)

Enhanced Rate

Salary Support

Up to 70% of monthly salary for CCP training duration (capped at $5,000* per month)

Up to 90% of monthly salary for CCP training duration (capped at $7,500* per month)

For SC/PR trainees who are unemployed and actively seeking employment for six months or more, and/or SC/PR trainees aged 40 years and above in the year of commencement of the CCP.


  • For trainees who commence training from 1 April 2024
  • For trainees who commence training before 1 April 2024, the funding is capped at $4,000 and $6,000 for Standard Rate and Enhanced Rate, respectively.


Technical Skills and Competencies (TSCs) you may acquire through the Programme which are aligned to the Skills Framework (SFw) for ICT:

Technical Skills & Competencies (TSCs)

Proficiency Level

Brand Management 4
Budgeting 3
Business Environment Analysis 3
Business Performance Management 3
Consumer Intelligence Analysis 3
Content Management 3, 4
Content Strategy 4
Contract Management 4
Customer Behaviour Analysis 3
Customer Experience Management 3
Data Analytics 3
Design Concepts Generation 4
Emerging Technology Synthesis 4
Integrated Marketing 4
Manpower Planning 3
Market Research 3
Market Trend Analysis 3
Marketing Campaign Management 4
Marketing Communications Plan Development 3
Marketing Mix Management 3
Marketing Strategy 5
Media Platforms Management 3
Media Strategy Development 3
Partnership Management 4
Pricing Strategy 4
Project Management 4
Stakeholder Management 3

Contact details

For individuals looking to apply for the Career Conversion Programme for Infocomm Sales and Marketing Professionals – Digital Marketing Specialist, please click on the ‘Apply’ button on the top of this page.


For interested companies looking to apply for the Career Conversion Programme for Infocomm Sales and Marketing Professionals – Digital Marketing Specialist as a participating employer, you can reach out to Lithan Academy by registering your interest here or reach out to them with the following contact details:


Lithan Academy

11 Eunos Road 8, #07-02 Lifelong Learning Institute, Singapore 408601