Wholesale Trade: CCP for Internationalisation Professionals
Reskill your competencies to take on new jobs
Accurate as of 24 Feb 2022
What is it?

Career Conversion Programme (CCP) for Internationalisation Professionals is offered by the Singapore Business Federation (SBF) to support companies looking to internationalise and break into overseas markets to reach new customers and access collaboration opportunities to grow their business. While internationalisation is increasingly seen as a critical business strategy for enterprises to grow and expand, venturing overseas comes with many challenges. Apart from understanding compliance and regulations of overseas markets, having qualified locals to operate in overseas markets is also one of the key challenges faced by enterprises. Hence, there is a vital need to build a pool of talent with practical skills who are ready to assist enterprises in their overseas expansion.

Under the CCP for Internationalisation Professionals, newly-hired individuals will undergo a structured training programme by the Singapore Business Federation (SBF) to take on their new job role. The training which comprises of facilitated classroom training/ e-learning, mentorship and structured On-the-Job Training, will be conducted over a 9-month period. Coverage of the facilitated classroom training will be customised according to the overseas market that the individual would be handling. Examples of overseas markets include SEA countries, China and Middle East.

Upon successful completion of the CCP, individuals will be equipped with the necessary skills to take on new job roles such as Sales & Marketing, Business Development, Account, Franchise, Product and Supply Chain to assist enterprises in their overseas expansion. Please refer to the infokit for more information on the CCP.

Who can apply?

The CCP for Internationalisation Professionals operates under 2 modes:

  1. Place-and-Train: Reskill mid-career individuals (new hires) for their new roles to support business growth.
  2. Redeployment/ Job Redesign (JR) Reskilling: Targeted at companies that are undergoing business transformation, and where their existing workers are at risk of redundancy or in vulnerable jobs due to the transformation. These workers will be reskilled to take on new job roles or redesigned job roles that are of higher value-add within the same company.


Interested individuals and Companies will need to meet the following criteria:


  • Singapore Citizen or Permanent Resident
  • Minimum 21 years old
  • Graduated or completed National Service, at least 2 years* prior at the point of application.
  • New job role trained for under the CCP should be substantially different from previous job role(s), hence require reskilling for career conversion#


In general, individuals applying for CCPs should also not be shareholders, immediate ex-employees of company or related entities, or be related to shareholders of the hiring company.


  • Registered or incorporated in Singapore
  • Must be able to offer employment directly related to the job which the CCP is for, with remuneration that commensurate with the market rate
  • Commit to the CCP training arrangements for the new hires and/or existing workers that they have selected
  • Be committed to work with WSG or its appointed partner on the necessary administrative matters related to the programme
  • For applications for redeployment, companies are required to submit details of their business transformation plan for evaluation

Meeting the above requirements does not guarantee enrolment onto the CCP, and it shall be at the discretion of the Singapore Business Federation (SBF) and WSG.



*This will be counted from the date of graduation from latest qualification, or date of completion of national service, whichever is later

#CCPs are geared towards helping individuals acquire skills to change careers. Hence, there is a requirement for career conversion when individuals undergo a CCP.

How does it work?

Applications received would be forwarded to e2i for processing and shared with employers with available vacancies for shortlisting. Shortlisted candidates have to go through the participating employer’s selection process, which is the same as that of a normal job application. The candidate has to be offered employment by a participating company before embarking on the programme.

Selected candidates will undergo 9 months of CCP which comprises facilitated classroom training/ e-learning, mentorship and structured On-the-Job Training. Candidates will also need to submit a summative project at the end of the programme.

Funding Support

WSG’s Funding to Employers

Standard Rate

Enhanced Rate

Salary Support

Up to 70% of monthly salary for CCP training duration (capped at $4,000 per month per trainee)

Up to 90% of monthly salary for CCP training duration (capped at $6,000 per month per trainee)

For Singapore Citizen (SC) trainees who are seeking employment for six months or more, and/or SC trainees aged 40 years and above in the year of commencement of the CCP.

Course Fee Grant

Funded at 70% of Course Fees

Contact Details

For interested companies looking to apply for the CCP for Internationalisation Professionals as a participating employer, you can reach out to SBF by registering your interest here or reach out to them with the following contact details:

Singapore Business Federation (SBF)

SBF Center, 160 Robinson Road, #06-01, Singapore 068914

Contact Person: Ms Elizabeth Wee / Mr Eady Ng

E-mail:  elizabeth.wee@sbf.org.sg / eady.ng@sbf.org.sg


For individuals looking to apply for roles under the CCP for Internationalisation Professionals, please click on the ‘Apply’ button on the top of this page.