Overview of Programme

Professional Conversion Programme (PCP) for New Media Professional (NMP), jointly offered by Singapore Institute of Retail Studies (SIRS) and Singapore Media Academy (SMA), aims to build a pool of new media professionals with the essential skills to support retail companies in enhancing their media communication for digital commerce.

Retail-tertainment is on the rise and changing the way retailers market their products and engage their customers. Live streaming platforms are integrated with ecommerce to bring products to life and enhance the shopping experience for their customers. To support this development in the digital space, the PCP for NMP will enable retail companies to elevate their brand through interaction (i.e live broadcasting) and manage fan communities to bridge the business.

The 6-month programme will comprise of a customised structured on-the-job training with facilitated classroom training, to equip new hires with the necessary competencies and skills in live broadcasting, script writing and curation of engaging videos.

New hires will have the opportunity to curate engaging video to build, engage and manage fan communities to bridge the business, in promoting products and creating sales and marketing campaigns.

To qualify for the Professional Conversion Programme for New Media Professional, you have to meet the following criteria:

Individuals

• Be a Singapore Citizen or Singapore Permanent Resident;
• Be at least 21 years old;
• Graduated or completed National Service at least 2 years prior at the point of application,
• Be newly hired and nominated by an eligible participating company for the PCP; and
• Not be in a similar job role prior to joining the PCP.

 Employers

• Company has to be registered or incorporated in Singapore;
• Be committed to work with WSG and its appointed Programme Manager on the necessary administrative matters related to the PCP;
• Able to offer employment directly related to the job which the PCP is for, with minimum offering salary of $2,500 that is aligned with the market rate; and
• Able to commit to the PCP training arrangements for the trainees.

Funding Support

The employing company will receive the following funding upon the fulfilment of the corresponding requirements.

Application and Selection Process

Interested jobseekers can apply through Workforce Singapore’s PCP portal and interested companies can apply through Singapore Institute of Retail Studies (SIRS).

Funding Criteria