The new Professional Conversion Programme (PCP) for New Media Professional (NMP), jointly offered by Singapore Institute of Retail Studies (SIRS) and Singapore Media Academy, aims to build a pool of new media professionals with the essential skills to support companies in enhancing their media communication for digital commerce.

Retail-tertainment is on the rise and changing the way retailers market their products and engage their customers. Live streaming platforms are integrated with ecommerce to bring products to life and enhance the shopping experience for their customers.

To support this development in the digital space, the PCP for NMP will enable  local companies to elevate their brand through interaction (i.e live broadcasting) and manage fan communities to bridge the business.

Candidates will have the opportunity to produce video to build, engage and manage fan communities to bridge the business, in promoting products and creating sales and marketing campaigns.

For more information about the PCP for New Media Professional (NMP), click here.

To qualify for the Professional Conversion Programme for New Media Professionals, you have to meet the following criteria:

Individuals

• The candidate must be a Singapore Citizen or Permanent Resident
• New PMET hires who have no more than three months of employment with the current company
• Have graduated from pre-employment training for at least 2 years (excluding National Service where applicable)

• The candidate must have managerial-level or equivalent experience in a non- related role prior to joining the PCP

 Employers

• The participating company must be registered or incorporated in Singapore;
• The participating company must issue a valid employment contract;  and
• The participating company must be able to provide structured on-the-job training for the candidate

Funding Support

The employing company will receive the following funding upon the fulfilment of the corresponding requirements.

Application and Selection Process

Interested jobseekers can apply through Workforce Singapore’s PCP portal and interested companies can apply through Singapore Institute of Retail Studies (SIRS).

Funding Criteria