Overview of Programme
Professional Conversion Programme (PCP) for New Media Professional (NMP), jointly offered by Singapore Institute of Retail Studies (SIRS) and Singapore Media Academy (SMA), aims to build a pool of new media professionals with the essential skills to support retail companies in enhancing their media communication for digital commerce.
Retail-tertainment is on the rise and changing the way retailers market their products and engage their customers. Live streaming platforms are integrated with ecommerce to bring products to life and enhance the shopping experience for their customers. To support this development in the digital space, the PCP for NMP will enable retail companies to elevate their brand through interaction (i.e live broadcasting) and manage fan communities to bridge the business.
The 6-month programme will comprise of a customised structured on-the-job training with facilitated classroom training, to equip new hires with the necessary competencies and skills in live broadcasting, script writing and curation of engaging videos.
New hires will have the opportunity to curate engaging video to build, engage and manage fan communities to bridge the business, in promoting products and creating sales and marketing campaigns.