Advertising and Marketing Services: CCP for Digital Advertising and Marketing Professionals
Reskill your competencies to take on new jobs
Accurate as of 04 May 2023
What is it?

About the Sector

The marketing industry is growing globally, and digital media predominate. Representing 55% of all advertising spend today, digital advertising spend is expected to grow 64% (US$542 billion) of all advertising spend by 2024 with most jobs in the digital domain. In Singapore, the sector employs almost 50,000 marketing professionals with the majority residing with brand owners. Career opportunities exist beyond a single domain as marketing talent is fungible across all players (i.e Brand owner, Marketing agency, Publisher and Marketing technology provider) in the ecosystem.

About the Programme

The Career Conversion Programme (CCP) for Digital Advertising and Marketing Professionals aims to equip mid-career individuals with the necessary digital marketing skillsets over a period of 6 months through an on-the-job training (OJT) to take on one of the following marketing roles.


Job families



Brand development & management 

  • Marketing Manager 
  • Category manager 
  • Brand manager 
  • Commercial manager 
  • Product development   


  • Brand strategy 
  • Product innovations design (e.g. brand/product concepts)
  • Communications strategy 
Consumer insights & market intelligence 
  • Consumer and market insights specialists  
  • Planning and forecasting specialists  
  • Market intelligence specialists  
  • Performance marketing specialists  
  • UX research analysts  
  • Social media research specialists  
  • Content research analysts  
  • Consumer insights, forecasting 
  • Social media research 
  • Direct channel planning  
  • Performance marketing 
  • User experience research 
  • Behavioural economics
  • Technical cross-channel experience
Customer experience & design / Innovation 
  • Product manager  
  • Graphic designer  
  • Web designer  
  • 3D Visualisation artist  
  • Customer experience architect
  • UX/UI designer
  • Interaction designer 
  • New technology capabilities such as AI, AR/VR 
  • Storytelling 
  • Business model innovation
  • Digital product design 
Digital marketing  
  • Digital marketing manager  
  • Digital campaign strategist  
  • Search Engine Optimiser analyst   
  • Social media marketer  
  • Digital marketing copywriter 
  • Digital media strategist 
  • Ecommerce specialist
  • Social media marketing  
  • Email marketing 
  • Content strategy 
  • Digital campaign strategy  
  • Search Engine Optimisation
  • Programmatic buying 
Data management & analytics 
  • Ecommerce data specialists  
  • Data strategists  
  • Marketing analytics managers  
  • Cloud specialists  
  • Data analysis and reporting
  • Data and database management 

[1] Job roles are non-exhaustive, please contact AAMS for clarification.

Who can apply?


The Programme is open to all company-sponsored applicants who meet the following eligibility criteria:

  • Be a Singapore Citizen (SC) or Permanent Resident (PR) aged 21 years and above;
  • New hires must have graduated or completed NS, whichever is later, at least two years at the point of application;
  • Must be a newly hired PMET (i.e. not more than three (3) months from date of employment), and nominated by an eligible company for the CCP;
  • Must not be in a similar job role prior to joining the CCP;
  • Must not be a shareholder of the participating company, or its related companies;
  • Must not be related to the owner(s) of the participating company; and
  • Must not be immediate ex-staff of participating company or its related companies.


  • Registered or incorporated in Singapore with a valid Unique Entity Number with Accounting and Corporate Regulatory Authority;
  • Offer a full-time PMET role with a minimum fixed monthly salary of $3,000 or more, and at least a 12-month employment contract;
  • Ensure that new hires are not:
    • A shareholder of the CCP company, or its related companies;
    • Related to the owner(s) of the company; and
    • Immediate ex-staff of the company or its related companies.
  • Must put in place structured on-the-job training for the candidate

How does it work?


Applications received will be routed by the Programme Partner, The AAMS Limited, to participating employers for review. Suitable candidates will be shortlisted for interview, and successful candidates will be offered employment by the participating employers before embarking on the CCP and commence on the 6-month on-the-job training programme.

Frequency of runs: Ongoing intakes throughout the year, depending on the availability of job vacancies from the participating employers.



Employers interested in hiring mid-career individuals under the CCP must commit to working with the appointed Programme Partner on necessary administrative matters related to the CCP.

Funding support

WSG’s Funding to Employers

Standard Rate

Enhanced Rate

Salary Support


Up to 70% of monthly salary for CCP training duration (capped at $4,000 per month)

Up to 90% of monthly salary for CCP training duration (capped at $6,000 per month)

For SC/PR trainees who are unemployed and actively seeking employment for six months or more, and/or SC/PR trainees aged 40 years and above in the year of commencement of the CCP.

Contact details

For enquiries, please contact: 

The AAMS Limited


Contact: (65) 6836 0600