The Career Conversion Programmes and Career Trial Digital Services will be undergoing scheduled maintenance from 11pm on 19 Jul 2024 to 7am on 20 Jul 2024. These services will be intermittently unavailable during this period. Thank you for your patience.

The Career Trial Digital Services are currently experiencing a high volume of applications and claims and the processing time may take longer than usual. In particular, the applications for new Career Trial position may take about 2 months. Our apologies for the inconvenience caused.
Advertising and Marketing Services: CCP for Digital Marketing and Communications Professionals
Reskill your competencies to take on new job roles with good longer-term prospects
Accurate as of 30 Mar 2024
What is it?

The Career Conversion Programme (CCP) for Digital Marketing and Communications Professionals aims to equip mid-career individuals with the necessary digital marketing and communications skillsets over a period of 6 months through an on-the-job training (OJT) to take on one of the following marketing roles.


Job Archetype

Examples of the job role

Digital Marketing

  • Digital Marketing Specialist
  • Digital Campaign Specialist
  • Digital Content Executive
  • Social Media Specialist / Strategist
  • SEO Specialist / Strategist

Digital Analytics & Customer insights

  • Customer Data Analytics Specialist
  • Digital Analytics Specialist
  • Marketing Analyst (Digital)
  • Customer Relationship Specialist
  • Community Manager

Sales & Digital Communications

  • Brand / Communications Specialist
  • Digital Sales Executive/Manager
  • Sales & Digital Communications Executive
  • Social Commerce Manager
  • Media & Communications Executive
  • E-commerce Manager
  • Growth Marketing Executive
  • Sustainability Communications Executive

Who can apply?


The Programme is open to all company-sponsored applicants who meet the following eligibility criteria:

  • Be a Singapore Citizen (SC) or Permanent Resident (PR) aged 21 years and above;
  • New hires must have graduated or completed NS, whichever is later, at least two years at the point of application;
  • Must be a newly hired PMET (i.e. not more than three (3) months from date of employment), and nominated by an eligible company for the CCP;
  • Must not be in a similar job role prior to joining the CCP;
  • Must not be a shareholder of the participating company, or its related companies;
  • Must not be related to the owner(s) of the participating company; and
  • Must not be immediate ex-staff of participating company or its related companies.



  • Registered or incorporated in Singapore with a valid Unique Entity Number with Accounting and Corporate Regulatory Authority;
  • Offer a full-time PMET role with a minimum fixed monthly salary of $3,000 or more, and at least a 12-month employment contract;
  • Must put in place structured on-the-job training for the candidate

How does it work?


Applications received will be routed by the Programme Partner, QED Changemakers Pte Ltd, to participating employers for review. Suitable candidates will be shortlisted for interview, and successful candidates will be offered employment by the participating employers before embarking on the CCP and commence on the 6-month on-the-job training programme.



Employers interested in hiring mid-career individuals under the CCP must commit to working with the appointed Programme Partner on necessary administrative matters related to the CCP.


Funding support

WSG’s Funding to Employers

Standard Rate 

(SCs/PRs below age of 40)

Enhanced Rate

Salary Support

Up to 70% of monthly salary for CCP training duration (capped at $5,000* per month)

Up to 90% of monthly salary for CCP training duration (capped at $7,500* per month)

For SC/PR trainees who are unemployed and actively seeking employment for six months or more, and/or SC/PR trainees aged 40 years and above in the year of commencement of the CCP.


  • For trainees who commence training from 1 April 2024
  • For trainees who commence training before 1 April 2024, the funding is capped at $4,000 and $6,000 for Standard Rate and Enhanced Rate, respectively.

Contact Details

For application and enquiries, please contact:


QED Changemakers Pte Ltd

Michelle Lim