About the Sector

The marketing industry is growing globally, and digital media predominate. Representing 55% of all advertising spend today, digital advertising spend is expected to grow 64% (US$542 billion) of all advertising spend by 2024 with most jobs in the digital domain. In Singapore, the sector employs almost 50,000 marketing professionals with the majority residing with brand owners. Career opportunities exist beyond a single domain as marketing talent is fungible across all players (i.e Brand owner, Marketing agency, Publisher and Marketing technology provider) in the ecosystem.

About the Programme

The Career Conversion Programme (CCP) for Digital Advertising and Marketing Professionals aims to equip mid-career individuals with the necessary digital marketing skillsets over a period of 6 months through an on-the-job training (OJT) to take on one of the following marketing roles.

[1] Job roles are non-exhaustive, please contact AAMS for clarification.

Individuals

The Programme is open to all company-sponsored applicants who meet the following eligibility criteria:

• Be a Singapore Citizen (SC) or Permanent Resident (PR) aged 21 years and above;
• New hires must have graduated or completed NS, whichever is later, at least two years at the point of application;
• Must be a newly hired PMET (i.e. not more than three (3) months from date of employment), and nominated by an eligible company for the CCP;
• Must not be in a similar job role prior to joining the CCP;
• Must not be a shareholder of the participating company, or its related companies;
• Must not be related to the owner(s) of the participating company; and
• Must not be immediate ex-staff of participating company or its related companies.

Employers

• Registered or incorporated in Singapore with a valid Unique Entity Number with Accounting and Corporate Regulatory Authority;
• Offer a full-time PMET role with a minimum fixed monthly salary of $3,000 or more, and at least a 12-month employment contract;
• Ensure that new hires are not:
  • A shareholder of the CCP company, or its related companies;
  • Related to the owner(s) of the company; and
  • Immediate ex-staff of the company or its related companies.
• Must put in place structured on-the-job training for the candidate

Individuals:

Applications received will be routed by the Programme Partner, The AAMS Limited, to participating employers for review. Suitable candidates will be shortlisted for interview, and successful candidates will be offered employment by the participating employers before embarking on the CCP and commence on the 6-month on-the-job training programme.

Frequency of runs: Ongoing intakes throughout the year, depending on the availability of job vacancies from the participating employers.

Employers:

Employers interested in hiring mid-career individuals under the CCP must commit to working with the appointed Programme Partner on necessary administrative matters related to the CCP.

Funding support

*Note

• For trainees who commence training from 1 April 2024
• For trainees who commence training before 1 April 2024, the funding is capped at $4,000 and $6,000 for Standard Rate and Enhanced Rate, respectively.